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    Terms & Conditions

    TERMS OF SERVICE

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    Updated March 10, 2025

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    Important: These Terms of Service contain an arbitration agreement, jury and class action waivers, limitations on Rite of Way’s liability and other provisions that affect your legal rights. 

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    Welcome to the Rite of Way website (“Website”). The Website is owned and operated by Rite of Way, Inc. (collectively, with its affiliated companies, now or in future, “Company,” “we,” “us,” or “our”). Company provides you the right to access and use the Website, including all content, products, and services available on the Website (collectively, with the Website, “Services”), subject to these Terms of Service, our Privacy Policy (accessible here), and all additional terms, conditions, policies and notices referenced herein (collectively, with the Terms of Service and Privacy Policy,  the “Terms” or “Agreement”). The Terms govern your use of the Services and your conduct, irrespective of your means of access, whether from a computer, mobile phone, or other device.

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    These Terms constitute a legally binding agreement between you and us (collectively, the “Parties”), please carefully read them before accessing or using any Services. by accessing or using any Services, or purchasing something from us, you acknowledge that you have read, understood and accepted, without reservation, the Terms, as modified from time to time by us. If you do not agree to these terms, do not use the Website.

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    THESE TERMS CONTAIN AN ARBITRATION CLAUSE WITH A CLASS ACTION WAIVER THAT AFFECTS YOUR RIGHTS. THE ARBITRATION PROVISION AFFECTS HOW DISPUTES WITH COMPANY ARE RESOLVED. YOU AGREE TO BE BOUND BY THIS ARBITRATION PROVISION. IN ARBITRATION, THERE IS NO JUDGE OR JURY AND THERE IS LESS DISCOVERY AND APPELLATE REVIEW THAN IN COURT. PLEASE READ THESE TERMS CAREFULLY.

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    1. ELIGIBILITY

    You may only access and use the Services if you are 18 years of age or older and meet the other eligibility requirements specified in the Terms. By accessing or using any Services, and by agreeing to these Terms, you acknowledge you meet each of these requirements. If you do not meet any of these requirements, you may not access or use any Services. The Services are not available to any users we previously removed from the Services.

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    2. MODIFICATIONS

    We reserve the right, at our discretion, to change, modify, add, or remove portions of the Terms at any time. If we decide to modify the Terms, we will post a new version on the Website. It is your responsibility to review the Terms periodically, and if at any time you find the Terms unacceptable, you should leave the Website and cease all use of the Services. Your continued use of the Website signifies that you agree to be bound by Terms as they are amended.

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    3. PRIVACY

    Please review our privacy policy, available at [Privacy Policy URL] (“Privacy Policy”) for details about our personal information practices. The Privacy Policy is incorporated by reference herein, and these Terms are incorporated into the Privacy Policy.

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    4. RULES 

    When accessing or using the Services, you will at all times comply with these Terms and the special warnings or instructions for access or use posted on the Site. You shall act always in accordance with the law, custom and in good faith.  

    • You will not use any Services for any illegal purpose, or in violation of any local, state, national, or international law.
    • You will not make, or attempt to make, any changes or alterations to the Services.
    • You will not impair the integrity or operation of the Services in any way.
    • You will not violate or encourage others to violate the rights of third parties, including intellectual property rights.
    • You will not post, upload, or distribute any content that is unlawful, defamatory, libelous, inaccurate, or that a reasonable person could deem to be objectionable, profane, indecent, pornographic, harassing, threatening, hateful, or otherwise inappropriate.
    • You will not interfere in any way with any security-related features of the Services.
    • You will not interfere with the operation or any user’s enjoyment of the Services, including by uploading or otherwise disseminating viruses, adware, spyware, worms, or other malicious code, making unsolicited offers or advertisements to other users, or attempting to collect personal information about users or third parties without their consent.
    • You will not access, monitor or copy any content or information of the Services using any robot, spider, scraper, or other automated means or any manual process for any purpose without Company’s express written permission.
    • You will not perform any fraudulent activity, including impersonating any person or entity, claiming false affiliations, accessing the accounts of other users without permission, or falsifying your identity or any information about you, including age or date of birth.
    • You will not sell or otherwise transfer the access granted herein. 

    Without limiting the generality of any other provision of these Terms, if you default on your obligations as set forth in these Terms, you shall be liable for all losses and damages your default may cause us, our parents, subsidiaries, affiliates, partners, or licensors.

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    5. PURCHASE RELATED POLICIES AND PROCEDURES

    To view terms and conditions related to orders placed through this Website (such as order processing, shipping and handling, returns and exchanges), which are incorporated into these Terms by reference, please visit [Shipping and Returns Policy URL].

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    6. PRODUCTS AND SERVICES FOR PERSONAL USE

    The products and services available on the Website, and any samples we may provide to you, are for your personal and/or professional use only. You may not sell or resell any of the products or services, or any samples, that you purchase or otherwise receive from us or otherwise use the Services for any commercial purposes. Please note that we will track the purchases you make through your Account on the Website, at our freestanding stores, and by telephone order. We reserve the right, with or without notice, to cancel or reduce the quantity of any order to be filled or products or services to be provided to you that we believe, in our sole discretion, may result in the violation of our Terms.

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    7. ACCURACY OF INFORMATION 

    Company takes reasonable precautions to try to ensure that product descriptions and other content of the Services is accurate. However, Company does not warrant that product descriptions and other content of the Services are accurate, complete, reliable, current, or error-free. If a product offered by Company is not as described, your sole remedy is to return it in an unused and undamaged condition in accordance with our return policy herein, for a refund or credit.   

    This Website may contain typographical errors or inaccuracies and may not be complete or current. We therefore reserve the right to correct any errors, inaccuracies, or omissions (including after an order has been submitted) and to change or update information at any time without prior notice. Please note that such errors, inaccuracies or omissions may relate to pricing and availability, and we reserve the right to cancel or refuse to accept any order placed based on incorrect pricing or availability information. We reserve the right to limit quantities. 

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    8. SPECIAL FEATURES, PROMOTIONS, FUNCTIONALITY AND EVENTS

    The Website may offer certain special features and functionality or events (such as contests, sweepstakes, promotions, or other offerings) which may (a) be subject to terms of use, rules and/or policies in addition to these Terms; and (b) be offered by us or by third parties. If so, we will notify you of this and if you choose to take advantage of these offerings, you agree that your use of those offerings will be subject to such additional or separate terms of use, rules, and/or policies.

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    9. WEBSITE CONTENT AND CONTENT RIGHTS

    For purposes of these Terms: (i) “Content” means text, graphics, images, music, software, audio, video, works of authorship of any kind, and information or other materials that are posted, generated, provided or otherwise made available through the Services or the Website; and (ii) “User Content” means any Content that you, other users, or third parties provide to be made available through the Services. Content includes without limitation User Content. Any information submitted on the Website is subject to the Terms.

    The Company neither endorses nor is responsible for the accuracy or reliability of any opinion or statement on the Services, nor for any offensive, defamatory or obscene posting made by any user. Under no circumstances will the Company be liable for any loss or damage caused by your reliance on information obtained through the Content on the Website. It is your responsibility to evaluate the accuracy, completeness and usefulness of any information, opinion or other content available through the Website. Please seek the advice of professionals, as appropriate, regarding the evaluation of any specific information, opinion or other content, including but not limited to financial, health, or lifestyle information, opinion or other content.

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    10. USER COMMENTS, FEEDBACK, AND OTHER SUBMISSIONS

    If, at our request, you send certain specific submissions (for example contest entries) or without a request from us you send creative ideas, suggestions, proposals, plans, or other materials, whether online, by email, by postal mail, or otherwise (collectively, 'comments'), you agree that we may, at any time, without restriction, edit, copy, publish, distribute, translate and otherwise use in any medium any comments that you forward to us. We are and shall be under no obligation (1) to maintain any comments in confidence; (2) to pay compensation for any comments; or (3) to respond to any comments.

    We may, but have no obligation to, monitor, edit or remove content that we determine in our sole discretion are unlawful, offensive, threatening, libelous, defamatory, pornographic, obscene or otherwise objectionable or violates any party’s intellectual property or these Terms. You agree that your comments will not violate any right of any third-party, including copyright, trademark, privacy, personality or other personal or proprietary right. You further agree that your comments will not contain libelous or otherwise unlawful, abusive or obscene material, or contain any computer virus or other malware that could in any way affect the operation of the Services. You may not use a false email address, pretend to be someone other than yourself, or otherwise mislead us or third-parties as to the origin of any comments. You are solely responsible for any comments you make and their accuracy. We take no responsibility and assume no liability for any comments posted by you or any third-party.

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    11. LIMITED RIGHT TO USE

    The viewing, printing or downloading of any Content, graphic, form, or document from the Website grants you only a limited, non-exclusive license for use solely by you for your own personal, non-commercial use. You may not modify, copy, distribute, transmit, display, perform, reproduce, publish, license, create derivative works from, transfer, or offer for sale any information contained on, or obtained from, the Website. Illegal and/or unauthorized uses of the Website, including collecting usernames and/or email addresses of members by electronic or other means for the purpose of sending unsolicited commercial email; using any information retrieval system, whether electronic or through other means, to reproduce any of the Content of the Website other than for your personal use; and unauthorized framing or linking to the Website will be investigated and appropriate legal action will be taken, including civil, criminal, and injunctive redress.

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    12. DELETION OF YOUR CONTENT

    You may request that we delete all or part of your Content posted on public portions of the Website, such as your ratings and reviews, by contacting us by email at x@riteofway.com and including the following information: first name, last name, user name/screen name (if applicable), email address associated with the Website, the reason you are requesting to delete the posting, and date(s) of posting(s) you wish to delete (if applicable). We may not be able to process your deletion request if you are unable to provide such information to us. All deletion requests are subject to our approval, which we may withhold or provide in our sole discretion. Please allow up to 10 business days to process your deletion request.
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    13. ACCOUNT CREATION

    Subject to the age restrictions outlined above, you may view and use many features of the Website without registering, including making purchases, but in order to access and use some parts of the Website, you may need to register an account with us (an “Account”). You may only register an Account on the Website if you are over 18 years of age. We may approve your request to establish an Account in our sole discretion. Each Account and the User identification and password for each Account (the “Account ID”) is personal in nature. You are solely responsible for all activities that occur under your Account. You agree to maintain the security and confidentiality of your Account ID and notify us immediately if it is lost, stolen or otherwise compromised. You will keep any Content you submit in connection with your Account, including your Account ID, current, complete, accurate and truthful. You may cancel your Account with us at any time.

    We reserve the right to refuse service and/or terminate Accounts without prior notice if these Terms are violated or if we decide, in our sole discretion, that it would be in our best interests to do so and without liability for any reason. We will not be liable for any losses caused by any unauthorized use of your Account.

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    14. THIRD PARTY LINKS

    The Website may contain links to third party websites and services.  Company provides such links as a convenience and does not control or endorse these websites and services.  You acknowledge and agree that Company has not reviewed the content, advertising, products, services, or other materials that appear on such third party websites or services, and is not responsible for the legality, accuracy, or appropriateness of any such content, and shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of any such third party websites or services.

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    15. TEXT MESSAGING

    By opting into receiving SMS and/or MMS messages from Rite of Way, you hereby acknowledge and agree that you may receive messages from Rite of Way regarding policies, programs, marketing, and promotions. These messages may be sent via an auto-dialer. You are not required to directly or indirectly agree to receive such calls or text messages as a condition of purchasing any property, goods, or services. Message frequency varies. Message and data rates may apply. You may stop receiving SMS and/or MMS messages from Rite of Way by texting STOP or by texting HELP to receive help. After texting “STOP” to Rite of Way, you may receive one additional text message from Rite of Way confirming that you have been unsubscribed. Carriers are not liable for delayed or undelivered messages.

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    16. INTELLECTUAL PROPERTY

    You acknowledge and agree that you relinquish all ownership rights in any ideas or suggestions that you submit to Company through the Services.  The Services are protected by applicable copyright and other intellectual property laws, and no materials from the Services may be copied, reproduced, republished, uploaded, posted, transmitted, or distributed in any way without our express permission.  All trademarks and service marks on the Services belong to Company, except third-party trademarks or service marks, which are the property of their respective owners. The content, organization, graphics, design, compilation, magnetic translation, digital conversion and other matters related to the Services are protected under applicable copyrights, trademarks and other proprietary (including but not limited to intellectual property) rights.  The copying, redistribution, use or publication by you of any such matters or any part of the Services, except as allowed by these Terms, is strictly prohibited.  You do not acquire ownership rights to any content or other materials viewed through the Services. The postings of information or materials on the Services does not constitute a waiver of any right in such information and materials. Some of the content on the Services is the copyrighted work of third parties. Company’s name, logo, and all related names, logos, product and service names, designs, and slogans are trademarks of Company or its affiliates or licensors. You must not use such marks without the prior written permission of Company. All other names, logos, product and service names, designs, and slogans on the Services are the trademarks of their respective owners. Notwithstanding Section 20, you or Company may seek equitable relief in court for infringement or other misuse of intellectual property (such as trademarks, trade dress, domain names, trade secrets, copyrights, and patents).

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    17. TERMINATION

    If you violate these Terms, your permission to use the Services will automatically terminate.  In addition, Company, in its sole discretion may suspend or terminate your user account and/or suspend or terminate some or all of your access to the Services at any time, with or without notice to you.  You may terminate your account at any time by contacting Company at x@riteofway.com. After your account is terminated, information and content previously provided by you will no longer be accessible through your account, but Company may continue to store such information and content, and it may also be stored by third parties to whom it has been transferred through your use of the Services.

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    18. LIMITATIONS ON LIABILITY AND DISCLAIMERS

    A. Rite of Way Provides the Services “AS IS” and Without Any Warranties

    THE SERVICES ARE PRESENTED “AS IS” AND “AS AVAILABLE.” WE DO NOT MAKE ANY REPRESENTATIONS OR WARRANTIES OF ANY KIND WHATSOEVER, EXPRESS OR IMPLIED, IN CONNECTION WITH THESE TERMS OR ANY SERVICES. WE DISCLAIM ALL WARRANTIES OF ANY KIND (EXPRESS, IMPLIED OR STATUTORY) WITH RESPECT TO THE WEBSITE, WHICH INCLUDES BUT IS NOT LIMITED TO ANY IMPLIED OR STATUTORY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR USE OR PURPOSE, TITLE, AND NON-INFRINGEMENT OF INTELLECTUAL PROPERTY RIGHTS. 

    YOU AGREE THAT NEITHER WE NOR OUR PARENTS, SUBSIDIARIES, AFFILIATES, PARTNERS, OR LICENSORS WILL BE RESPONSIBLE OR LIABLE IN CONTRACT, WARRANTY OR IN TORT (INCLUDING NEGLIGENCE) FOR ANY (1) INTERRUPTION OF BUSINESS; (2) ACCESS DELAYS OR ACCESS INTERRUPTIONS TO THE WEBSITE; (3) DATA NON-DELIVERY, MISDELIVERY, CORRUPTION, DESTRUCTION, LOSS, OR MODIFICATION; (4) LOSS OR DAMAGES OF ANY SORT INCURRED AS A RESULT OF DEALINGS WITH OR THE PRESENCE OF OFF-WEBSITE LINKS ON THE WEBSITE; (5) COMPUTER VIRUSES, SYSTEM FAILURES, OR MALFUNCTIONS WHICH MAY OCCUR IN CONNECTION WITH YOUR USE OF ANY SERVICES, INCLUDING DURING HYPERLINK TO OR FROM THIRD PARTY WEBSITES (6) INACCURACIES OR OMISSIONS IN ANY CONTENT OR (7) EVENTS BEYOND OUR REASONABLE CONTROL.

    Please note that some jurisdictions may not allow the exclusion of implied warranties and conditions, so some of the above exclusions may not apply to you but shall apply to the maximum extent permitted by applicable laws. Price and availability information is subject to change without notice.

    B. Limitation of Liability 

    NEITHER WE NOR OUR PARENTS, SUBSIDIARIES, AFFILIATES, PARTNERS, OR LICENSORS WILL BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, DELAY, OR CONSEQUENTIAL DAMAGES, HOWEVER CAUSED, UNDER ANY THEORY OF LIABILITY, WHETHER IN CONTRACT, STRICT LIABILITY, OR TORT (INCLUDING NEGLIGENCE OR OTHERWISE), RELATING TO OR ARISING IN CONNECTION WITH OR OUT OF ANY SERVICES OR USE OF ANY SERVICES, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES, INCLUDING, WITHOUT LIMITATION, ANY LOSS OF OPPORTUNITY, REVENUES OR PROFITS, BUSINESS INTERRUPTION, OR PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES. OUR TOTAL CUMULATIVE LIABILITY IN CONNECTION WITH THESE TERMS AND ALL SERVICES PROVIDED UNDER THESE TERMS, WHETHER IN CONTRACT OR TORT OR OTHERWISE, WILL NOT EXCEED THE AMOUNTS PAID BY YOU TO US FOR THE PRODUCT(S) IN THE RELEVANT TRANSACTION GIVING RISE TO ANY LIABILITY OR $100, WHICHEVER IS GREATER. YOU AGREE THAT WE WOULD NOT ENTER INTO THESE TERMS WITHOUT THESE LIMITATIONS ON OUR LIABILITY. IN JURISDICTIONS WHERE LIMITATION OF LIABILITY FOR CONSEQUENTIAL OR INCIDENTAL DAMAGES IS NOT PERMITTED, OUR LIABILITY IS LIMITED TO THE MAXIMUM EXTENT PERMITTED BY LAW.

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    19. INDEMNIFICATION

    You agree that you will be personally responsible for your use of the Services, and you agree to defend, indemnify, and hold harmless Company from and against any and all claims, liabilities, damages, losses, and expenses (including attorneys’ and accounting fees and costs), arising out of or in any way connected with (i) your access to, use of, or alleged use of any Services; (ii) your violation of the Terms or any applicable law, rule, guidance, or regulation; (iii) your violation of any third party right, including without limitation any intellectual property right, publicity, confidentiality, property, or privacy right; or (iv) any disputes or issues between you and any third party.  Company reserves the right, at our own expense, to assume the exclusive defense and control of any matter otherwise subject to indemnification by you, and in such case, you agree to cooperate with our defense of such claim.

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    20. ARBITRATION, JURY WAIVER, AND CLASS ACTION WAIVER

    Please read the following ARBITRATION AGREEMENT carefully because it requires you to arbitrate certain disputes and claims with Company and limits the manner in which you can seek relief from Company.

    1. General

    The parties shall attempt in good faith to resolve any dispute arising out of or relating to these Terms promptly by negotiation between individuals who have authority to settle the controversy. This informal dispute resolution process is a condition precedent to commencing any formal proceeding in arbitration or small claims court. The parties agree that any relevant limitations period and filing fee or other deadlines will be tolled while the parties engage in this process.

    For your Disputes with Company, you must first send your name, address, telephone number, email address, and sufficient information for Company to identify any transaction at issue; a detailed description of your Dispute; and the nature and basis of your claims and the relief sought to the following email address: x@riteofway.com. You and Company agree to negotiate in good faith about the Dispute, including through an informal and individualized telephone conference between you and Company. If either party to the Dispute is represented by counsel, that party’s counsel may participate, but the party also must personally appear at and participate in the conference. This process should lead to resolution of the Dispute, but if the matter is not resolved within sixty (60) days after Company’s receipt of the written description detailed above, you and Company agree to the further dispute resolution provisions below. 

    You and Company agree that any and all controversies, disputes, demands, counts, claims, or causes of action between you and the Company, or the Company's employees, agents, affiliates, subsidiaries, successors, representatives, or assigns (“Dispute(s)”), shall be resolved through binding and confidential arbitration, except that you or the Company may elect to have a Dispute heard in small claims court if it qualifies for hearing by such a court. YOU ACKNOWLEDGE AND AGREE THAT YOU AND COMPANY ARE EACH WAIVING YOUR RIGHTS TO SUE IN COURT, INCLUDING RIGHTS TO RECEIVE A TRIAL BY JURY OR TO PARTICIPATE AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS ACTION LAWSUIT, CLASS-WIDE ARBITRATION, PRIVATE ATTORNEY GENERAL ACTION, OR ANY OTHER REPRESENTATIVE PROCEEDING.

    Such arbitration shall be administered by the American Arbitration Association in accordance with its Commercial Arbitration Rules. The tribunal will consist of one arbitrator. The arbitration will take place in New York, New York, United States. If this location is not feasible, the arbitration shall occur in a location of Company’s choosing. The language to be used in the arbitral proceedings will be English. Judgment upon the award rendered by the arbitrator may be entered in any court having jurisdiction thereof.


    B. Waiver of Jury Trial

    YOU AND COMPANY WAIVE ANY CONSTITUTIONAL AND STATUTORY RIGHTS TO GO TO COURT AND HAVE A TRIAL IN FRONT OF A JUDGE OR JURY. You and Company are instead choosing to have claims and disputes resolved by arbitration. Arbitration procedures are typically more limited, more efficient, and less costly than rules applicable in court and are subject to very limited review by a court. In any litigation between you and Company over whether to vacate or enforce an arbitration award, YOU AND COMPANY WAIVE ALL RIGHTS TO A JURY TRIAL, and elect instead to have the dispute be resolved by a judge.


    C. Waiver of Class or Consolidated Actions

    YOU AND COMPANY AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN YOUR OR ITS INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE ACTION. If, however, this waiver of class or consolidated actions is deemed invalid or unenforceable, neither you nor Company is entitled to arbitration.


    D. Opt-out

    You have the right to opt out of the provisions of this section by sending written notice of your decision to opt out to the following address:

    Rite of Way, Inc.
    Attn: Legal

    639 Leonard Street

    Brooklyn, NY 11222

    Such opt-out must be postmarked within thirty (30) calendar days of first accepting these Terms. You must include (i) your name and residence address, (ii) the email address and/or telephone number associated with your account, and (iii) a clear statement that you want to opt out of these Terms arbitration provisions.

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    21. GOVERNING LAW

    The Terms and any issue or dispute arising out of or in connection with your use of any Services, intellectual property, the Terms, or any matter concerning Company shall be governed by the laws of the United States, State of New York, with venue in the Southern District of New York. If any provision of the Terms is found to be invalid by any court having competent jurisdiction, the invalidity of such provision shall not affect the validity of the remaining provisions of the Terms, which shall remain in full force and effect.

    By using the Website, you agree to comply with all applicable laws and regulations of the United States. The material provided on the Website is protected by law including, but not limited to, United States copyright and trademark law and international treaties. Company makes no representation that materials contained in the Website are appropriate or available for use in other locations and access to them from territories where their contents are illegal is prohibited. Those who choose to access the Services or Website from other locations outside the United States do so at their own initiative and are responsible for compliance with applicable local laws.

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    22. NOTICE TO CALIFORNIA RESIDENTS

    Under California Civil Code Section 1789.3, you may contact the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs in writing at 1625 N. Market Blvd., Suite S-202, Sacramento, California 95834, or by telephone at (800) 952-5210 in order to resolve a complaint regarding the Services or to receive further information regarding use of the Services.

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    23. GENERAL

    You acknowledge and agree that these Terms constitute the complete and exclusive agreement between us concerning your use of the Services, and supersede and govern all prior proposals, agreements, or other communications, whether written or oral. The headings in the Terms are for convenience only and shall not be used in its interpretation. The failure to require performance of any provision shall not affect our right to require performance at any time thereafter, nor shall a waiver of any breach or default of the Terms constitute a waiver of any subsequent breach or default or a waiver of the provision itself.  In the event that any part of these Terms are held to be invalid or unenforceable, the unenforceable part shall be given effect to the greatest extent possible and the remaining parts will remain in full force and effect. All rights conferred under these Terms or by any other instrument or law shall be cumulative and may be exercised singularly or concurrently. Neither these Terms nor any of your rights or obligations hereunder may be assigned or transferred by you without our prior written approval. Any assignment in violation of the foregoing will be null and void. We may assign these Terms to any party that assumes our obligations hereunder.

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    24. CONTACT INFORMATION

    Please contact us with any questions or comments about these Terms, your personal information, our use and disclosure practices, or your consent choices by e-mail at x@riteofway.com or by U.S. postal service at: 

     

    Rite of Way, Inc.
    Attn: Legal

    639 Leonard Street

    Brooklyn, NY 11222

    Privacy Policy

    Updated April 8, 2025

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    Introduction and Scope of this Privacy Policy

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    This Privacy Policy (the “Policy”) describes how Rite of Way, Inc. ("Rite of Way" or "we", "us", or "our") collects, uses, and discloses personal information. This Policy applies to those Rite of Way websites and applications that display or link to this Policy (referred to in this Policy as the “Website”). This Policy also applies to other services that display or link to these terms. This privacy policy outlines the following:

    1.     Information We Collect & Process

    2.     How We Collect Personal Information

    3.     How We Use Personal Information

    4.     Use Of Cookies and Other Tracking Technologies

    5.     How We Share Your Personal Information

    6.     Privacy Rights and Choices

    7.     Contact Us

    8.     Other Privacy, Security and Legal Information

    9.     Changes to this Policy

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    1. Information We Collect & Process

    We may collect or process the following types of personal information about you. The specific personal information we collect about you will vary depending on how you interact with us.

    Basic Identifiers: Contact and account data, such as your full name, email address, shipping and billing address, phone number, social media identifiers and handles, 

    Payment and Purchase Information. Information related to your purchases, such as your credit card information, bank account details, shopping cart details, order ID, purchase history, delivery details, and other payment information.

    Usage Information. Information on your browsing and Website behavior and interactions with our marketing emails, such as browser name, IP address, timing of site visits, pages visited, clicked links in our marketing emails, the referral URL that brought you to our Website and information about traffic patterns and site usage, such as clickstream data comprised of mouse movements, clicks, page scrolls and keystrokes.

    Demographic Information. Characteristics such as your age, sex, gender, and ethnicity.

    Geolocation Data. Information that permits us to determine your general location (e.g., your city or state), such as your IP address.

    Inferences, Interests and Preferences. Information that indicates your preferences and opinions, whether that information is provided directly by you or inferred by us, such as, your product preferences, shopping history, and feedback you provide through product reviews, testimonials, surveys, and product testing.

    Device Interactions. Information related to the device you use to access our website, such as your device ID, device fingerprint and operating system.

    Social Media Interactions. Information about you we obtain through different social media channels such as Facebook, Instagram, Google, etc., when we use these channels for consumer engagement, advertising, sales, or analytics purposes or to enrich your customer profile with Rite of Way. For example, publicly available social media information, and photos and posts you send to us by mentioning us or following our social media posts by using “handles” or “hashtags.”

    Communication data. Information related to your interactions with our customer service chat function on the Website, customer service teams, and/or our employees and personnel, such as written correspondence with us (such as emails or messages to the chat function) and phone calls.

    Images and Recordings. Image, voice, and video recordings we have captured or obtained where you may be identified, such as audio in customer service call recordings, and images you share with us via social media. 

    Other information that we may collect which is not specifically listed here, which we will use as described in this Privacy Policy or as otherwise disclosed at the time of collection.

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    2. How We Collect Personal Information

    We may collect personal information about you from various sources. 

    From You. We collect Personal Information you provide to us, for example:

    • If you make a purchase.
    • If you contact our customer service team, including through chat or by phone.
    • If you participate in a contest or sweepstakes, respond to a survey or register for our marketing lists.

    From Third Parties. We receive information about you from third parties, for example:

    • Our affiliate companies. 
    • Our service providers, contractors and vendors (such as advertising networks, fraud prevention companies and analytics companies). 
    • Online platforms and social media networks you use to interact with our ads, to interact with our influencers, 
    • Business partners who have your permission to share your data with us, such as companies that have entered into joint marketing relationships with us. 

    Automatically. We gather certain information automatically when you visit our Website or interact with our ads and emails via cookies, pixels, web beacons, SDKs, and other tracking technologies. For details about what is automatically collected, see the “Usage Information” section, and for details about how we use this information, see the “Use Of Cookies and Other Tracking Technologies”.

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    3. How We Use Personal Information

    We use each category of personal information we collect for the following purposes:

    To Sell and Deliver Products. 

    • Process orders, provide payment options, deliver and track orders, provide exchanges and refunds. 

    To Operate the Website. 

    • Improve the functionality of the Website, and debug, identify and repair errors that impair the intended functionality of the Website. 
    • Monitor compliance with our terms and conditions.
    • Detect and prevent security threats to our domain. 

    To Improve Your Shopping Experience. 

    • Display items of interest based on prior interactions. 
    • Encourage and enable purchases. 

    To Enhance the Safety and Security of The Website. 

    • Detect and investigate fraud, illegal and unauthorized activities. 
    • Detect and investigate security incidents. 

    To Provide Customer Service. 

    •  Answer your questions through various communication channels (including chat and phone).
    • Use recorded customer service phone conversations and stored chat transcripts for quality assurance, training, trouble shooting and other business purposes.
    • Evaluate our customer service and customer service channels to improve their quality and functionality.

    To Display Targeted Ads and For Marketing and Advertising Purposes. 

    • Send you general and personalized marketing messages via email based on our information about you, your interests and your interactions with us. You can unsubscribe from marketing emails. For instructions on how to do this, refer to the section "Privacy Rights and Choices?"
    • Show you targeted ads on third-party websites and advertising platforms such as Facebook, Google, YouTube, Instagram, etc. 
    • Notify you when an item is back in stock.

    To Create Profiles.

    • We may combine the information we collect about you from different sources to create a profile about you and to infer your interests, preferences, shopping habits and other behaviors.
    • We may also use your information to create a profile for fraud-prevention and investigation purposes.

    To Improve Our Products and Services.

    • Collect and review analytics about the Website, from social media platforms and our business to understand how our products are selling, identify popular product features, analyze our marketing and advertising campaigns, our product designs and distribution strategy, our Website design and overall user experience. 
    • We also analyze survey, product testing and focus group results, videos and feedback to help us improve our products, services and marketing efforts. 
    • We may ask our service providers to conduct market and product research for us.

    To Comply with Legal and Safety Obligations

    • Access and use your personal information, including the content of your communications, in order to: 
    • Comply with the law or respond to lawful requests or legal processes.
    • Protect the rights or property of Rite of Way or our customers, including the enforcement of our agreements or policies governing your use of our Websites and services.
    •  Protect the personal safety of our employees, customers or the public.
    • We may keep some personal information as evidence in case of a dispute, complaint, or audit. 

    For Other Business Purposes

    • We use Usage Information to detect and investigate fraud and to provide statistical information to our partners and other third parties about how our users collectively use the Website. 

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    4. Use Of Cookies and Other Tracking Technologies 

    As is common with many websites, we use cookies, tags, pixels, beacons, and other tracking technologies (collectively referred to as “Cookies”). Cookies are small files placed on your computer’s hard drive by your browser, allowing the Website to recognize you, as well as remember your actions and preferences (such as language settings, font size, and other display preferences) over time. This allows us to optimize the shopping experience, hold selections in a shopping cart when a user leaves the Website without checking out, and send you a reminder e-mail about your shopping orders and other shopping opportunities. We also use Cookies to gather statistical information about use of the Website in order to improve its design and functionality, understand how the Website is used, and assist us with resolving questions.

    We use third party analytics service providers, including Google Analytics and Google AdWords on the Website to collect Usage Information, to analyze how users use the Website—such as time spent on the website, pages visited, cart details, mouse clicks, keystrokes, purchases, and other interactions—and to provide advertisements to you on other websites.  You can learn about Google’s practices by going to www.google.com/policies/privacy/partners/, and exercise the opt-out provided by Google by downloading the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout/.   

    Cookies also allow us to select which of our advertisements or offers are most likely to appeal to you and display them while you are on the Website.  We may also use Cookies or other technologies in online advertising to track responses to our ads. We use third-party companies to measure and target ads on our behalf about products and services tailored to your interests. Most browsers accept Cookies automatically but allow you to disable them or be given the choice of declining or accepting a particular Cookie (or Cookies) from a particular website. You may also visit www.aboutads.info/choices/ and http://optout.networkadvertising.org/#/. 

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    5. How We Share Personal Data

    We disclose personal information to certain third parties in the following circumstances: 

    • Service Providers. We may share your personal information with third party companies and individuals that provide services to us or on our behalf, for example entities that process credit card payments, fulfill orders, and that provide website and application functionality, hosting, analytics, customer support, email delivery, marketing, advertising measurement, and database management services.
    • Advertising Partners. We may share your personal data with third party advertising companies, including for the targeted advertising described above. For details on the third parties that may place Cookies through our Sites, and information on your choices regarding Cookies, please see the “Use Of Cookies and Other Tracking Technologies” section.
    • Business Partners. We disclose personal information to select business partners with your consent or at your direction (for example, if you allow them to contact you about their products, services or offers).
    • Professional Advisors. Our legal, financial, insurance, and other advisors in connection with the kinds of corporate transactions described below or in connection with the management of all or part of our business or operations.
    • Authorities and Others. We may share your information to comply with legal processes (including to comply with the law, to enforce our Terms of Service, or to respond to subpoenas, discovery requests, or similar legal processes or proceedings), cooperate with law enforcement or when we believe it is prudent to share information with legal authorities, and investigate and prevent fraud or imminent harm to you, our users, or to us. We may also share your information to ensure the security of our network and services.
    • Business Transferees. Another entity as a result of a corporate sale, merger, consolidation, asset sale, or in the unlikely event of bankruptcy or we go out of business. User information is generally considered an asset that is transferred in one of these types of corporate transactions.
    • Content You Post. Any information you decide to post to public areas of the Website, such as message boards and feedback sections, becomes publicly available.

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    6. Privacy Rights and Choices

    Personal Information Rights. Depending on applicable laws, you may have rights with respect to your personal information. For example, you may be able to request access to the personal information we maintain about you, update and correct inaccuracies in your personal information, and have the personal information deleted or transmitted to a third party. You may request to access, change, or delete your personal information by contacting x@riteofway.com. Depending upon the applicable law, access to your rights may be denied, such as: (a) when denial is required or permitted by law; (b) when granting access would have a negative impact on another’s privacy; or (c) to protect our rights and properties.  

    We may take reasonable steps to verify your identity when you make a request. You may also have the right to lodge a complaint with a data protection authority.

    Marketing Communications. We provide you with several opportunities to opt-out of receiving our promotional communications and newsletters, including:

    • When you get a marketing email, click the “unsubscribe” button at the bottom of the email; or
    • For any other promotional communications, use the opt-out instructions contained in that communication.

    If you opt out, we may still send you non-promotional messages, such as those about your purchases or our ongoing business relations.

    Limits on Your Rights and Choices

    In some instances, your choices may be limited, such as where fulfilling your request would impair the rights of others, our ability to provide a feature of our Services you have requested, or our ability to comply with our legal obligations and enforce our legal rights. If you are not satisfied with how we address your request, you may contact us as provided in the “Contact Us” section below. 

    Non-Discrimination

    We will not discriminate against you if you choose to exercise your privacy rights.

    Do Not Track

    Please note that we do not recognize or respond to any signal which your browser might transmit through the “Do Not Track” feature your browser might have. If you wish to disable cookies on our Platform, you should not rely on any “Do Not Track” feature your browser might have. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com/”. 

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    7. Contact Us

    For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at X@riteofway.co or by mail using the details provided below:

    Rite of Way, Inc.
    Attn: Legal

    639 Leonard Street

    Brooklyn, NY 11222

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    8. Other Privacy, Security and Legal Information

    Children. Our Website is not directed at children, and we do not knowingly collect or solicit personal information from children under 16. If you are a parent or guardian and believe that we have information about your child, please contact us as described in the Contact Us section above.

    Security

    We use reasonable security procedures to protect your information. However, no data transferred over the Internet is guaranteed to be 100% secure. Personal information collected at our Website is stored in reasonably secure operating environments that are not available to the public.

    Consent to Data Processing in the United States

    The Website that links to this Policy is intended for users in the United States.  If you choose to provide Rite of Way with your information, you consent to the transfer and storage of that information on our servers located in the United States and around the world. The information collected by Rite of Way may be subject to international and U.S. state and federal law. If you are accessing our Website from outside the U.S., please be advised that you are transferring your personal information to us in the United States where data protection and privacy laws may be different than the laws of your country. By using our Website, you consent to the transfer and use of your personal information in accordance with this Policy.

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    9. Changes to this Policy

    We may change this Privacy Policy at any time. If we post changes to this Policy, we will revise the “last updated” date at the top.  Policy and posting it on our Services. If there are material changes to this Policy or to how Rite of Way will use your personal information, we will provide you with additional notice, such as by adding a statement to the Website or sending you a notification. We encourage you to review this Policy regularly to remain informed about our information practices and the choices available to you.

    Accessibility

    Certain products or services may be available exclusively online through the website. These products or services may have limited quantities and are subject to return or exchange only according to our Return Policy. We have made every effort to display as accurately as possible the colors and images of our products that appear at the store. We cannot guarantee that your computer monitor's display of any color will be accurate. We reserve the right, but are not obligated, to limit the sales of our products or Services to any person, geographic region or jurisdiction. We may exercise this right on a case-by-case basis. We reserve the right to limit the quantities of any products or services that we offer. All descriptions of products or product pricing are subject to change at anytime without notice, at the sole discretion of us. We reserve the right to discontinue any product at any time. Any offer for any product or service made on this site is void where prohibited. We do not warrant that the quality of any products, services, information, or other material purchased or obtained by you will meet your expectations, or that any errors in the Service will be corrected.

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